Igniting Workplace Enthusiasm

Dale Carnegie: A Fresh Start for 2017

Credit: Joe Hart, President/CEO of Dale Carnegie

For many of us, the end of one year means reflecting on the past and envisioning the future. As for me, this time is particularly special, since I have just completed my first full year as the President/CEO of Dale Carnegie. 

I never could have imagined the turn my life would take when I signed up for my first Dale Carnegie Course in Troy, Michigan in 1995. Back then, I fit a somewhat stereotypical image of a lawyer: someone who is risk-averse, and may have had confidence, but was not going to go out on the edge. 
After my Dale Carnegie Course experience, I changed significantly. My relationships improved. I began to be more others-focused. I listened, asked questions, expressed appreciation. My confidence increased. Friends and colleagues began saying, "Something is different about you" – and I would tell them about how the Dale Carnegie Course had helped bring out the best in me. My Dale Carnegie experience meant so much to me that I developed a system for applying and practicing the Dale Carnegie Principles every day. I’m far from alone in being touched by the Dale Carnegie Principles: Dale Carnegie’s timeless book, "How to Win Friends and Influence People," remains atop the bestseller list 80 years after it was first published.
One of the first things I said when I started as the President/CEO of Dale Carnegie is that we've got to tell our story better. While I had seen and experienced the amazing results of our programs first hand, I knew that Dale Carnegie had been a "best kept secret" for many people. And that's one reason why we've announced a sweeping new rebranding effort, including an updated logo, style guide for all communications and a redesigned website to launch in 2017. (Our dedicated branding microsite gives you a glimps into what's new - check it out at dalecarnegiebrand.com.)
For me, the brand relaunch encapsulates everything Dale Carnegie stands for: empowering individuals to take advantage of things that perhaps they hadn’t thought they could achieve and encouraging them to take risks, face challenges and improve relationships. Dale Carnegie has a tremendous and transformational impact on people and organizations. It’s not in one place, or in one country; it’s worldwide. It brings immense value to anyone who walks into one of our classrooms or logs on to our online courses
The new visual identity, the new brand, make sense now, both from a messaging and an image perspective. It ties in to what we know is true about our organization. It’s modern, it’s contemporary, it’s relevant. We’re not going to look like any other training organization in the world. We’re going to look like Dale Carnegie. We’re going to look like who we are and who we were meant to be. 
Credit: Joe Hart, President/CEO of Dale Carnegie



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